Unlike other businesses, VAT is chargeable on some items and not on others.
What is classed as a “through away” item does not carry VAT so for instance flyers, pamphlets, brochures, leaflets, also if you are a charity or a business abroad (there are exceptions to this rule).
However, items such as business cards, letterheads, posters etc are plus VAT.
Please check the HMRC website www.isitvatable.com for further information: LINK
or for a quick check go to: LINK