Materials, Finishes & Grammage
GSM (Grams per Square Meter)
GSM stands for Grams per Square Meter and it is the industry standard acronym that describes the thickness of the paper or card being printed on. The higher the GSM, the heavier or thicker the paper or card.
100gsm – our standard photocopy paper or printer
100gsm to 120gsm – used for letterheads, compliment slips etc.
130gsm to 170gsm – usually used leaflets, flyers, posters, brochures
200gsm to 300gsm – usually used for postcards, invitations, brochure covers etc.
350gsm to 400gsm – higher quality business cards, invitations etc.
We can go all the way to 540gsm Card as a solid card and up to 810gsm on Triplex.
There are 2 main finishes:
Uncoated paper or card has a slight roughness to the paper and when printed on the ink sinks slightly into the paper or the card, giving it a flatter look.
Uncoated paper or card comes in a variety of finishes for example wove, laid and embossed.
Coated paper or card is smooth to the touch and when printed on the ink sits on the top of the paper, giving it a more stronger look.
Coated paper or card comes in a variety of finishes these are:
Matt – a matt finish is smooth to the touch with no shine.
Silk – a silk finish is between a matt and gloss finish. It is smooth to the touch with a light sheen.
Gloss – a gloss finish has a high shine to it.